Privacy Policy

Last updated: 5 October 2026

At Effektgruppen AB, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use and protect personal information when you visit our website, contact us or otherwise interact with us through our website.

1. Who is responsible for your personal data?

Effektgruppen AB is the data controller for the processing of personal data described in this Privacy Policy.

Effektgruppen AB
Organisation number: 556736-1521
Harmonigatan 10
854 63 Sundsvall
Sweden

Telephone: +46 (0)60-66 88 88
Email: info@effektgruppen.se
Website: https://www.effektgruppen.se

If you have any questions about how we process your personal data or wish to exercise any of your rights, please contact us at the email address above.

2. What personal data do we collect?

The personal data we collect depends on how you interact with us.

When you contact us

If you contact us through a contact form, by email or by telephone, we may process information such as:

  • name
  • company or organisation
  • email address
  • telephone number
  • information contained in your message
  • other information you choose to provide to us.

We process this information in order to answer your enquiry, provide requested information, prepare quotations, communicate regarding projects or services, and take steps necessary to establish or manage a business relationship.

The legal basis for this processing is our legitimate interest in communicating with customers, potential customers, suppliers and other business contacts. Where your enquiry concerns entering into or performing a contract, the processing may also be necessary in order to take steps prior to entering into a contract or to perform a contract.

Technical information and server logs

When you visit our website, certain technical information may be processed automatically, such as:

  • IP address
  • browser type and version
  • device information
  • operating system
  • date and time of access
  • pages requested
  • technical error and security information.

This information may be processed in server logs for the purpose of maintaining the website, troubleshooting technical problems, preventing misuse and protecting the website and our IT systems.

The legal basis is our legitimate interest in maintaining a secure, reliable and functioning website.

3. Cookies

Our website may use cookies and similar technologies.

Some cookies are strictly necessary for the website to function correctly and cannot reasonably be disabled.

Other cookies, for example cookies used for statistics, analytics, embedded services or marketing, will only be used where required after you have given your consent.

You can accept or reject non-essential cookies through the cookie settings available on the website. You may also withdraw or change your consent at any time through those settings.

Information about the cookies and services currently used, including their purpose and duration, should be available through the website’s cookie settings.

Please note that blocking certain cookies may affect some functions of the website.

4. Analytics

We may use analytics tools to understand, for example, how visitors use our website, which pages are visited and how the website performs.

Where analytics involves storing or accessing information on your device or processing personal data that requires consent, the analytics service will only be activated after you have given your consent.

You may withdraw your consent at any time through the website’s cookie settings.

5. Embedded content and external services

Our website may contain embedded content or links to services operated by third parties, such as videos, maps, social media content or other external resources.

When external content is loaded, the provider of that service may receive information such as your IP address, browser information and information about your interaction with the content. Such providers may also use cookies or similar technologies.

Where required, external services that involve non-essential cookies or similar tracking technologies are only loaded after you have given your consent.

When you leave our website or interact directly with a third-party service, that provider’s own privacy policy applies.

6. Who may receive your personal data?

We may share personal data with suppliers and service providers that help us operate our website and business, for example:

  • web hosting providers
  • IT and technical service providers
  • website and system providers
  • email and communications providers
  • analytics providers, where applicable
  • professional advisers where necessary.

These parties may only process personal data in accordance with our instructions where they act as our data processors and are required to protect the information appropriately.

We may also disclose information where required by law, a court order or a decision from a competent authority, or where necessary to establish, exercise or defend legal claims.

We do not sell your personal data.

7. Transfers outside the EU/EEA

We aim to process personal data within the EU/EEA whenever reasonably possible.

Some of the service providers used by our website or IT systems may process personal data in countries outside the EU/EEA.

Where personal data is transferred outside the EU/EEA, we ensure that there is a lawful basis for the transfer and that appropriate safeguards are used, for example an adequacy decision by the European Commission or the European Commission’s Standard Contractual Clauses, where applicable.

You may contact us if you would like further information about safeguards used for international transfers of your personal data.

8. How long do we keep your personal data?

We only keep personal data for as long as necessary for the purpose for which it was collected, or for as long as we are required to retain it by law.

As a general principle:

  • enquiries and correspondence that do not lead to an ongoing business relationship are normally deleted when they are no longer reasonably needed
  • information relating to an ongoing customer, supplier or business relationship may be retained for the duration of that relationship and for a reasonable period afterwards
  • accounting and transaction information is retained for the periods required under applicable accounting legislation
  • technical logs are retained only for as long as reasonably necessary for operation, troubleshooting and IT security
  • information processed on the basis of consent is no longer processed for that purpose if you withdraw your consent, unless another legal basis applies.

Retention periods may be extended where information is required to establish, exercise or defend legal claims or to comply with a legal obligation.

9. How do we protect your personal data?

We take appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, loss or destruction.

Access to personal data is limited to employees, contractors and service providers who need the information for legitimate business purposes and who are subject to appropriate confidentiality and security requirements.

10. Your rights

Under the General Data Protection Regulation (GDPR), you have a number of rights regarding your personal data.

Depending on the circumstances, you may have the right to:

  • Access – request information about whether we process your personal data and receive a copy of the personal data we hold about you.
  • Rectification – request correction of inaccurate or incomplete personal data.
  • Erasure – request deletion of your personal data where the conditions for deletion are met.
  • Restriction – request that our processing of your personal data is restricted in certain circumstances.
  • Object – object to processing based on our legitimate interests.
  • Data portability – in certain circumstances, receive personal data you have provided to us in a structured, commonly used and machine-readable format.
  • Withdraw consent – where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before your consent was withdrawn.

You also have the right to object at any time to the use of your personal data for direct marketing.

Not all rights apply in every situation, and certain legal obligations may prevent us from deleting particular information.

To exercise any of these rights, contact us at:

info@effektgruppen.se

We may need to verify your identity before fulfilling a request in order to ensure that personal data is not disclosed to the wrong person.

11. Complaints

If you believe that we are processing your personal data in violation of applicable data protection legislation, we encourage you to contact us first so that we can investigate the matter.

You also have the right to lodge a complaint with the Swedish supervisory authority:

Integritetsskyddsmyndigheten (IMY)
Swedish Authority for Privacy Protection
https://www.imy.se

12. Automated decision-making

We do not use personal data collected through this website to make decisions based solely on automated processing that produce legal effects or similarly significantly affect you.

13. Changes to this Privacy Policy

We may update this Privacy Policy when our services, website or processing of personal data change, or when required by applicable law.

The current version will always be published on this page together with the date it was last updated.